Many people will dismiss the Kardashian-Jenner clan as having no impact on society.
Well, if you’re in that crowd then you better get ready to eat your hat because Kylie Jenner has just blown everyone away with just two photos on Instagram.
But it wasn’t the actual content that was posted that set the internet on fire, it was her call to action for people to register to vote.
The 23-year-old posted two pictures of her in a bikini to her 193 million followers earlier this week and it was accompanied by a simple caption.
“But are you registered to vote?” she wrote. “Click the link in my bio.. let’s make a plan to vote together.”
The link took people to Vote.org and the website was absolutely dominated with new users directly after Kylie’s post.
Officials from the website say traffic spiked 1,500% after the pictures went live and even more impressive was the 48,000 people who looking at how to register their name to vote in the November election.
To give you some comparison, the day before, there were just 2,900 people who did the same thing. Must be that Kylie-effect.
Vote.org CEO Andrea Hailey told Fox News: “After Kylie Jenner’s Instagram post, the surge in interactions with Vote.org’s registration verification tool speaks to an energy among young Americans who want to make sure their voices are heard this election.”
While Kylie didn’t officially endorse any of the candidates in her post, she has informed her followers of how they can register to vote.
In an Instagram story, she posted: “All of California’s registered voters will be mailed a ballot no later than 29 days prior to election day.
“We must all make our voices heard this November. Now, more than ever, we need change. We have the power to make a difference. But we need to VOTE.”
More than one million Americans have already cast their vote in the election, which is the highest number of early voting in US history.
Only about a third of the country, 138 million people out of a 328 million population, voted in 2016, so this could be a big sign that Americans will be turning up in big numbers for the showdown between Donald Trump and Joe Biden.