With schools in England due to reopen in September, the government is trying to persuade parents that it will be safe for their children to return to the classroom.
Under the #backtoschoolsafely slogan, the new campaign will highlight the various measures being implemented to minimise the risk of coronavirus transmission.
It comes after Boris Johnson said there was a “moral duty” to get pupils back to the classroom.
Meanwhile, Labour leader Sir Keir Starmer also said it was the PM’s “moral responsibility” to ensure that schools reopen.
Writing in the Mail on Sunday, Sir Keir said he expected children to be back in the classroom in September “no ifs, no buts, no equivocation”.